Neesa Leisure Ltd contemplating on offering 10-year membership plans for its timeshare product, Cambay Family Holidays

Targets 10,000 members by year end

Monday, September 07, 2009, 14:00 Hrs  [IST]
By Dheera Majumder | Gandhinagar
Publication : Hospitality Biz India

Cambay Family Holidays (CFH), the timeshare product of the hospitality firm, Neesa Leisure Ltd (NLL), is aggressively looking at expanding its membership base in India. The product is affiliated with RCI and currently has 4,000 members in the country. NLL aims to add about 1,000 members per month and have a database of 10,000 members by year end. It has also set the target of adding about 15,000 members by end of 2010. The company is also speculating on offering 10-year plans to its members. NLL introduced Cambay Family Holidays in India in September 2008.

Speaking to HospitalityBiz about the market size for timeshare products in India, Sanjay Gupta, Chairman, NLL, stated, “There is a huge potential in the Indian market. There are about 60 lakh potential members of which Club Mahindra may have sold only two lakh memberships so far. There is yet a large segment of the market, which is untapped. We are looking at brand building and product differentiation to develop our presence in the market.” According to Gupta, the location, the heart of a city has been defined as the USP of NLL properties. “Besides, the facilities are not only restricted to resort services. We also offer clubbing, recreational and MICE facilities to our members,” added Gupta.

With several projects in the pipeline across the country, the hotel chain expects to offer a variety of destinations to its clientele. By year end, NLL will operate about 711 rooms and aims to have 10 properties in its portfolio by end of 2010. Currently NLL has seven properties. “The timeshare product is recession and inflation proof. In a bullish market, people are more inclined to take up a time share membership, which enables them to take a vacation even when they are on a cost cutting spree. Thus, even in a downturn market, the memberships are unaffected,” opined Gupta.